Sumoflam Productions Partners with Great American Rivalry Series for Social Media Promotion

GARSlogoSumoflam Productions has joined forces with the Great American Rivalry Series (GARS) to manage their Social Media and other online pieces for the 2014 High School Football Season.

In this project we will work as the central hub of information coming in and going out during the GARS games that will be featured around the U.S. from August through November.

As part of the Social Media blasts, we will work with GARS to add to the intensity of the rivalry via Twitter, Facebook, and Instagram using #GreatAmericanRivalry and #Beat[RivalSchool]. The Series is holding a ‘Fan Photo of the Game’ contest that will take place at every game; each winning fan will be included in the Fan Photo of the Year poll. The winner will be named the Great American Rivalry Fan of the Year!


Each fall for over a century, high school football has been the centerpiece for families and communities on Friday night. In 2004, iHigh, Inc. created the Great American Rivalry Series to celebrate this uniquely American sport and the cultural phenomenon of “Friday Night in America.” The Series shines the spotlight on top high school football rivalries across the nation, where long-standing traditions are valued, expectations are sky high, and followers are committed.